Impact II. Mid-term evaluation for an information strategy
Rene. Mayer · Archive of European Integration (AEI) (University of Pittsburgh) · 1993
A MUCH REDUCED PROGRAMME 6 1.Four correctly chosen action lines 9 2. A reduced budget applied to a field which is inherently contracting 11 3. Knowing the market: statistics and strategic studies 14 4.The LAB achieves an effective reconciliation of originally widely-differing legal approaches 15 5.But who is dealing with the other barriers?22 6.Steering demand, increasing awareness, training, facilitating access : the role of ECHO, the NAPs and the focal points, etc. 28 7. Ensuring convergence between the vertical actions and the principal objectives 32 8. Improving awareness amongst senior national leaders 34 ll-IN A FAST-MOVING WORLD 34 1.Proliferation of products 37 2. The customer: a planetary entity a -the fall in the price of equipment b -limitless capacity c -planetary scope 42 3. From television to the computer, equipment is merging 43 4. From games to STI, from text to images: continuity of content 46 5. Links between methods 47 6.The concept of "meta-work" 49 7. Hyper-concentration of producers -2-• This report has been drawn up in accordance with Article 6 of the Council Decision of 12December 1991, which states that "at mid-term, (.) an evaluation report (shall be) drawn up by independent experts on the results obtained in implementing the action lines" constituting the IMP ACT II programme.The appointed experts considered themselves authorised to adopt a broad interpretation of their task.Thus they did not confine themselves to evaluating the implementation of the programme in terms of the objectives originally laid down but also assessed the objectives themselves, the size of the programme and the pertinence of its field of application.They also tried to provide a few principles to guide, over the next two years, the completion of the current programme and, more generally, to help to bring about a European information market policy that is, as they feel it should be, more ambitious.Part I of the report examines the objectives of the IMP ACT II programme, the definition of its action lines and the effectiveness of their application.In order to establish whether these initial guidelines are still valid, Part II sets out the main developments affecting the world market, its products, its customers and its producers or distributors.Part III then attempts to pinpoint the essentials of any European strategy 1n the information field.The report ends with the conclusion that it is now necessary to "move up a gear" and sets out seven proposals to achieve this .On the other hand, if the computers belonging to the promoter, the architect, the consultants, the insurance supervisory offices, the lead contractor, the subcontractors, the suppliers of materials and equipment, the town planning departments, the fire services, the municipal services, etc. were informed in advance, they could understand one another without its being necessary to reintroduce the data or explain repeatedly the significance of the words and symbols used in terms of regulations, quality, standards, etc.This could save a part of the extremely hefty consultation costs.This naturally brings us to electronic data interchange (ED I).At the moment, EDI is used for transfers of money between banks and businesses.There are also EC Directives on the harmonisation of customs nomenclatures.These problems were -dare I say it -relatively simple, and that is why they were solved.The situation is