Preference-based configuration of web page content
Carmel Domshlak, Ronen I. Brafman, Solomon Eyal Shimony · 2001
. In this paper we present a new approach for personalized presentation of web-page content. The model is defined as a preference-based configuration process that is based on qualitative decision theory. This configuration process attempts to determine the optimal presentation of a web page while taking into account the preferences of the web author as well as viewer interaction with the browser. The preferences of the web-page author are represented by a CP-network, a graphical model developed in [2]. We present an implementation of our approach in a CPML system and discuss the implementation issues. 1 INTRODUCTION An important goal for web-page designers is the ability to provide viewer oriented personalization of web-page content. Two approaches to this problem are currently in use: (1) Learning user profiles; (2) Online information gathering by shared keywords. Both approaches are useful in particular applications, but as general solutions they have some important drawbacks: The ...