Developing an Internet Presence with On-line Electronic Catalogs
William T. Wong, Arthur M. Keller · 1998
The rapid transformation of the Internet from an academic and research-oriented network to a public network of networks without commercial use restrictions has motivated many companies to consider the Internet as a new medium for information and service exchange. Activity in deploying corporate Internet presences has exploded in the last year. Corporations are motivated by the promise of new distribution channels, rapid information delivery between themselves and their customers and suppliers, and reduced transaction costs. A corporate Internet presence might consist of an electronic mail gateway between the Internet and the corporation’s existing computer network. The corporation might also extend its presence with on-line catalogs and electronic data interchange (EDI) transaction processing gateways.