An Object-Oriented Framework for Creating Offerings.
Ruy Luiz Milidiú, Carlos J. P. de Lucena, Alberto Sardinha · 2001
Many benefits can be obtained with the union of consumers into consumer groups. Reduced prices, gifts, autofinancing, and time-sharing are some of the usual benefits. One of the main goals of the object-oriented framework VGroups is to discover the most appealing offerings for consumers who want to participate in a consumer group transaction. An online retailer is able to create marketing campaigns more efficiently with the framework VGroups. An instantiated application called Bundles.com uses some data mining techniques and evolutionary software agents to build a tool that automatically generates offerings. This tool turns out to be very useful, since it is able to select the best offerings to the future consumer groups. Keywords: Object-oriented frameworks, e-commerce, consumer groups, evolutionary software agents 1.