Improving Product Browsing whilst Engaging Users
Stefano Padilla, Fraser Halley, Mike J. Chantler · 2011
We describe a new browsing system that improves online navigation of large numbers of objects which are otherwise difficult to label or split into categories. We use a two-stage process to obtain human similarity information which forms the core of the system and is used to create a resizable self-organizing map. This comprises a matrix of image stacks that provides a fast, intuitive and highly visual navigation environment. It can be easily implemented in sites, blogs and newsletters. We report the methods used to obtain the similarity data and derive the navigation system, and illustrate this with an example taken from the domain of abstract art.