Demo Paper: AGADE Using Communities of Agents to Provide Realistic Feedback in Business Simulations.
Thomas Farrenkopf, Michael Guckert, Neil B. Urquhart · Edinburgh Napier Research Repository (Edinburgh Napier University) · 2015
The need to provide realistic feedback against decisions madewithin business games is a requirement if business games are to continueto remain relevant in training towards increasingly complex business scenarios.We attempt to address this problem by using software agents tosimulate individuals and to model their actions in response to businessdecisions. In our initial studies we use agent technologies to simulate consumerswho will make buying decisions based on their own preferencesand those within their social network. Other applications are search forstructure in complex contexts, or verification of predicted values basedon theoretical considerations. In this demo paper we present the tool setAGADE (Agile Agent Development Environment) which incorporatesagent based and semantic technologies to address this. It is applied tosimulate different market mechanisms in a mobile phone market.