Data Mining and Visualization
Ron Kohavi · 2000
Data Mining is the process of identifying new patterns and insights in data. As the volume of data collected and stored in databases grows, there is a growing need to provide data summarization (e.g., through visualization), identify important patterns and trends, and act upon the findings. Insight derived from data mining can provide tremendous economic value, often crucial to businesses looking for competitive advantages. A short review of data mining and important theoretical results is provided, followed by recent advances and challenges. 1 Introduction Yahoo!'s traffic increased to 680 million page views per day on average... Yahoo!'s communication platform delivered 4.4 billion messages... in June [2000] -- Yahoo! Press Release, July 11, 2000 The amount of data stored on electronic media is growing exponentially fast. Today's data warehouses dwarf the biggest databases built a decade ago [1], and making sense of such data is becoming harder and more challenging. Online re...