Discovering News Keyword Associations Using Association Rule Mining
Hanjoon Kim, Jae-Young Chang · The Journal of the Institute of Webcasting, Internet and Telecommunication · 2011
Abstract The current Web portal sites provide significant keywords with high popularity or importance; specifically, user-friendly services such as tag clouds and associated word search are provided. However, in general, since news articles are classified only with their date and categories, it is not easy for users to find other articles related to some articles while reading news articles classified with categories. And the conventional associated keyword service has not satisfied users sufficiently because it depends only upon user queries. This paper proposes a way of searching news articles by utilizing the keywords tightly associated with users' queries. Basically, the proposed method discovers a set of keyword association patterns by using the association rule mining technique that extracts association patterns for keywords by focusing upon sentences containing some keywords. The method enables users to navigate the space of associated keywords hidden in large news articles.