A Proposal of Some Analysis Methods for Discovery of User Information from Web Data
Jeong-Yong Ahn, Kyung Soo Han · Communications for Statistical Applications and Methods · 2001
The continuous growth in the use of the World Wide Web is creating the data with very large scale and different types. Analyzing such data can help to determine the life time value of users, evaluate the effectiveness of web sites, and design marketing strategies and services. In this paper, we propose some analysis methods for web data and present an example of a prototypical web data analysis.