Evaluatoin of Alternative Interface Designs for E-Tail Shopping: An Empirical Study of Three Generalized Hierarchical Navigation Schemes
J. Harold Pardue, Jeffrey P. Landry · Journal of the Association for Information Systems · 2001
This paper describes a study designed to evaluate the effectiveness of alternative hierarchical navigation schemes and to determine the relative advantages and disadvantages of specific design features and to identify information needs of the on-line shopping task.An experiment will be conducted to examine a participant's performance on a known-item, on-line shopping search task using one of three generalized hierarchical navigation schemes.The results of this study may provide insight into how to design effective navigational schemes for online stores, increase our understanding of the basic task of shopping in the "click-and-order" world, and classify the information needs of online shoppers.