Finding Negative Key Phrases for Internet Advertising Campaigns using Wikipedia
Martin Scaiano, Diana Zaiu Inkpen · 2011
In internet advertising, negative key phrases are used in order to exclude the display of an advertisement to non-target audience. We describe a method for automatically identifying negative key phrases. We use Wikipedia as our sense inventory and as an annotated corpus from which we create context vectors and determine negative phrases, which correlate with negative senses of a positive key phrase. 1