Cloud Computing Adoption in German Internet Start-up Companies
Ivo E. Stankov, Y. Miroshnychenko, Karl E. Kurbel · Journal of the Association for Information Systems · 2012
Because of its flexibility and cost-effectiveness, cloud computing has the potential to be a beneficial solution for Internet start -up companies.These companies often face uncertain growth rates and cannot afford an up-front investment in a dedicated IT infrastructure.Based on the results of a survey, this paper investigates to what extent current cloud computing solutions have actually been adopted, or are considered for adoption, by German Internet start-up companies.The findings show that many companies have already accepted and implemented cloud computing, even for core business functions and processes.However, there is still a very sizeable group of decision-makers who would not consider outsourcing core processes to the cloud.Issues like data security and privacy are among the main adoption hurdles.