CHARTING THE SUPPLY CHAIN DNA.
David M. Demers, Priya Sathyanarayanan · Supply chain management review · 2003
SUBTITLE: HOW DO YOU DEVELOP AN INTEGRATED OPERATING SYSTEM THAT CAN SIMULTANEOUSLY IMPROVE WORKING CAPITAL, ENHANCE REVENUE AND MARGIN, AND IMPROVE ORDER-TO-DELIVERY PREDICTABILITY? ONE INNOVATIVE APPROACH IS TO SELECT AND CONFIGURE A UNIQUE BLEND OF CAPABILITIES AND STRATEGIES, OR SUPPLY CHAIN DNA, ACROSS THE DIMENSIONS OF PROCESS, INFORMATION, CASH, AND ORGANIZATION. HERE'S A ROADMAP TO EXECUTING THAT APPROACH -- AND IN THE PROCESS, ACHIEVING ALL THREE BENEFITS AT ONCE.