Design theory and methodology
Carla Tedeschi · RIT Scholar Works (Rochester Institute of Technology) · 1992
As my interest in the visual design process and investigation onto new methods of problem solving intensified, I began to ask questions about the relevance of process, methods, concept, and theory which we as designers and educators believe in and on which we rely.Could the implementation of theory or a par ticular process improve design?The answer can be found in response to two contemporary challenges to designers: to be more responsive to audience needs and to be more analytical.Systematic analysis fosters the exploration of initial concepts, new insights and the ability to explore a wide variety of choices.A positive aspect occurs in the ability to adhere to a systematic analysis in that the end results are produced from in-depth explorations.Designers and educators need to enhance, broaden and increase the number of options and choices they work with.They need to be rational problem-solvers.These all are goals.The way designers think affects their ability to solve problems.Problem solving channels ideas and analysis improves designers' explorations through attention to process and methods.Not all problems must be handled in this systematic manner, but these restrictions may enable designers to "see'' problems in their simplest, abstract forms.From these simple, abstract forms follow interpretations and a sense of completeness.This complete ness enables the designer to produce the most effective communication possible.