Design and Implementation of Personal Preference Module on Web Service
Taewan Gu, Seong-Jun Hong, Kwang-Mo Lee · Journal of Internet Computing and services · 2009
As the Internet has been growing, WWW(World Wide Web) based services were popularized and users using the service were increased excessively. To support these environments, a processing of many transactions became an essential consideration. There are many researches regarding the user profiling on web services to support those transactions effectively. Most of them are just for grasping the comsumer's preferences. However, a trend of recent web service is not limited what they are doing between consumers and providers; a consumer can become a provider and also a provider can become a consumer virtual open environments such as open market on the internet. For this reason, it is necessary to inspect a preference of consumers as well as providers one. In this paper, we proposed personal preference tree(PPT) reflecting the preferences for providers and implemented the module applying to the web service, and evaluated the applicability the personal preference module through a simulation.