Embodied Conversational Agents in E-Commerce Applications
Helen McBreen · Kluwer Academic Publishers eBooks · 2006
This section discusses an empirical evaluation of 3D embodied conversational agents, in three interactive VRML e-commerce environments: a cinema box-office, a travel agency and a bank. Results showed participants enjoyed speaking to the agents and expressed a desire for agents in the cinema to be informally dressed but those in the bank to be formally dressed. Qualitative results suggested that participants found it difficult to assign a degree of trust to the agents in the banking application.