Data Mining Techniques for Personalization.
Charų C. Aggarwal, Philip S. Yu · 2000
This paper discusses an overview of data mining techniques for personalization. It discusses some of the standard techniques which are used in order to adapt and increase the ability of the system to tailor itself to specific user behavior. We discuss several such techniques such as collaborative filtering, content based methods, and content based collaborative filtering methods. We examine the specific applicability of these techniques to various scenarios and the broad advantages of each in specific situations. 1