Data-driven print: strategy and implementation
Patricia A. Sorce · RIT Scholar Works (Rochester Institute of Technology) · 2006
Data-Driven Print answers the question of how to overcome the strategic and operational barriers that have impeded growth in this media form by leveraging digital printing technology to deliver customized printed communications. Patricia Sorce is the administrative chair of the Rochester Institute of Technology School of Print Media and co-director of the RIT Printing Industry Center (CIAS). Michael Pletka is manager of Customer Business Development at the Xerox Production Systems Group. This book, the second volume in the Printing Industry Center (CIAS) Series, documents the current use of personalization and custom communication while identifying best practices, best prospects, and associated business models for delivering value to printing clients.