The Democratization of Markets through Participative and Collaborative Practices
Andrea Hemetsberger · VS Verlag für Sozialwissenschaften eBooks · 2012
Recent theorizations on the social construction of markets (Benkler 2006; Penaloza and Venkatesh 2006), the democratization of economy (Arvidsson 2008;2010), entrepreneurial consumer communities (Hemetsberger 2007), consumers as creative crowds and marketers (Kozinets, Hemetsberger and Schau 2008; Kozinets, deValck, Wojnicki and Wilner 2010), sharing (Belk 2010), and value creation through social practices of communities (Schau, Muñiz and Arnould 2009) mark an important shift towards a more democratic understanding of economy, markets, and organizations. These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.