"onAI Sharua" Farmers Technical Marketplace Platform

Ulan Zholdaspek, Nurkhan Nurymzhanov, Ilyas Assylbekov, Alibi Tolebay · Nazarbayev University Repository (Nazarbayev University) · 2026

onAI Sharua is a full-stack developed web marketplace, which aims to resolve the issue of trading between the farmers of Kazakhstan. The main issue is the wide region of Kazakhstan, which makes direct trade a complex challenge. Farmers tend to rely on intermediaries, and lack of trust in them, makes the purchase of machinery, equipment and crops difficult. The proposed solution should include product/service listing, inside application communication, easy and intuitive UI for the users. The final version of our project delivers the list of features, according to the pains of the users. Solution includes mobile - first UI, since proportion of mobile users will be mobile users. Also, as backend infrastructure REST Django was used, so that persistent data storage, geospatial features and listing moderation can be implemented. On top of that, for increasing the trust among the dealers, we implemented a rating system and AI market insight helper. The system allows users to register, create/manage product and service listings, communicate with potential customers, leave a rating for a seller, check approximate map location. From the other side, a dashboard for admin was implemented, through which admins can approve/deny listings, which were sent from the sellers. In comparison with the MVP which was finished last semester, during the current period, we made good progress and turned our system into the fully working, practical solution, which can be proposed for the users to use and test as pioneers. On top of the basic listing, registration features, we added messaging system, user ratings, AI insight about the pricing and supply. Most crucial changes were about adding the map preview and admin dashboard, by making the functionality of the website fully ready to use. Main achievement of the project is proper implementation of data modeling, interface design, software engineering working as a whole system, helping the farmers to resolve issues that they were having for years.

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