Human–AI Collaboration in UX: Rethinking Creativity and Productivity in Understanding User Needs
Mariana Pacheco, Rui Rodrigues · Interaction design & architecture(s)/ID&A Interaction design & architecture(s) · 2026
This research explores the influence of using Artificial Intelligence tools and resources on User Experience practices aimed at discovering and understanding the needs of digital system users. The focus was on creativity, an essential skill, and productivity, a key factor in the job market. The research question revolved around how these professionals can ensure the presence of creativity in their projects when incorporating Artificial Intelligence tools into their workflow, and how this integration impacts their productivity. The aim was to capture a snapshot of the present moment, characterised by constant innovations, by exploring and analysing current uses of Artificial Intelligence. To address the proposed question, a survey, interviews, and a comparative experiment were conducted. The findings in the study demonstrate that Artificial Intelligence has primarily fulfilled an assistive function. Its implementation can boost productivity in operational tasks, allowing professionals to devote more time to higher-value activities. It can be useful for individuals working under high demand or in environments with low User Experience maturity, when facing tight deadlines, small teams, or creative blocks. Artificial Intelligence can foster creativity for some individuals, while for others, it may reduce immersion and lead to less profound or original insights. There is scepticism about adopting it in activities that require creative cognitive effort, immersion, complex decision-making, and empathy.