Scrolling, clicking, buying how interface design affects digital consumer choices
Fatihah Norazami Abdullah · UiTM Institutional Repositories (Universiti Teknologi MARA) · 2025
The introduction of e-commerce and mobile apps has revolutionized how customers interact with services and products. Right from clothing to food, more and more customers today are deciding based on web interactions. One element that is very crucial yet not usually considered during such decision-making is interface design. Proper user interface (UI) and user experience (UX) designs are not just visually appealing but also working components that determine the actions of consumers.