Importance of SEO when building a website
Eetu Koivula · Theseus (Ammattikorkeakoulujen) · 2026
As online presence has become more important, search engine optimization (SEO) is now a key consideration in website development. As more businesses rely on a digital channels, it has also become more relevant to understand how technical performance and user experience affect search visibility. The study explored how selected technical and behavioural factors are connected to SEO in the context of website development. The focus was placed on page speed, mobile friendliness and bounce-related behaviour. In particular, the study examined how users perceive these factors and how they may influence interaction with websites. A quantitative approach was used and data was collected through an online survey distributed to students and other active Internet users. In total, 73 responses were gathered. The questionnaire consisted of structured multiple choice and Likert Scale questions, and the responses were analysed using descriptive statistics. The results showed that search engines are used frequently and play an important role in every-day information seeking. Users generally expected websites to load quickly and work smoothly on mobile devices. Many respondents also reported leaving a websites when encountering slow loading, poor design or intrusive elements such as pop-ups. The findings suggested that this may indicate that technical performance and usability are closely linked to user experience and may also support search visibility. Taking these factors into account already during the website development process can therefore improve both user experience and overall website performance.