The Implementation of Generative AI at SME’s: Perspectives & Evidences Using Status Quo Bias
Sarbjit Singh Oberoi, Debarun Chakraborty, Yatish Joshi · Journal of Business-to-Business Marketing · 2026
Purpose This study examines how generative artificial intelligence (GAI) adoption is impacted by status quo bias and its factors may influence the acceptance of GAI, which is going to have significant role in all the aspects of life. The insights found from this study are relevant for the managers who are in process of adopting latest technology in their firms.Design The data were collected using a questionnaire based on the current body of literature which was responded by 387 entrepreneurs and managers, working in Small Medium Enterprises (SMEs) regarding their views and experiences on the status quo bias in adopting generative AI.Findings The findings of the study assist to plan the implementation and effective use of innovative technology within organizations.Originality This study augments understanding of GAIs status quo bias, emphasizing user resistance and adoption. Particularly, the study contributes to the existing literature by considering a holistic approach as one of the moderators of generative AI implementation, thereby expanding the existing theoretical knowledge.