Enhancing Investment Decisions with Sentiment Analysis: A Probabilistic Ranking Framework

Zheng Tracy Ke, Bryan P. Kelly, Dacheng Xiu · Journal of the American Statistical Association · 2026

We develop a probabilistic framework to extract sentiment information from text by training a model to predict and rank sentiments in newly encountered documents. Our approach imposes a joint semi-parametric model on text and ordinal response variables, addressing the challenges of sparse sentiment signals and complex response distributions. Through a word screening procedure and the use of normalized ranks, our approach achieves consistent sentiment ranking without estimating the full model. Applying our method to the Dow Jones Newswires, we demonstrate its effectiveness in extracting return-predictive signals. Supplementary materials for this article are available online, including a standardized description of the materials available for reproducing the work.

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