Factors contributing to increased number of iOS app downloads
Matěj Ballo · Digital Repository (National Repository of Grey Literature) · 2018
This thesis is providing with recommendations for app publishers, developers and app marketers. The recommendations were derived from results from a qualitative research, a usability test on Czech iOS users, and from A/B testing of two iOS apps inside the app store. The results came from data analyses which also involved the grounded theory method and user screen recording. The results were further divided into the technical app store optimization aspects and into the user decision-making aspects. There were also studied previous research which were compared to the primary data.