A Systematic Literature Review on the Impact of Generative AI in Digital Marketing: Advancements, Opportunities, and Challenges
Arifur Rahman, MD Azam Khan, Farhad Uddin Mahmud, Kanchon Kumar Bishnu, Md. Ashifur Rahman, M. F. Mridha, Md. Jakir Hossen · Computers, materials & continua/Computers, materials & continua (Print) · 2026
Generative Artificial Intelligence (AI) is reshaping digital marketing by creating automated content, personalizing campaigns, and offering new ways to engage consumers. This systematic review examines research on generative ... | Find, read and cite all the research you need on Tech Science Press