Artificial intelligence (AI) in sales organizations: the role of trust

Deva Rangarajan, Jörg Westphal, Johannes Habel, Brian Nicholas Rutherford · Journal of Personal Selling and Sales Management · 2026

Within its 40+ year history, the Journal of Personal Selling & Sales Management (JPSSM) has published hundreds of articles related to the intersection of technology and sales. This research even in...

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