Automobile marketing based on ontologies of users' needs
I.D. Vinogradov, VA Vittikh, S.V. Smirnov, V.M. Karpov, A.N. Moscalyuk · 2026
This paper goal is to discuss an ontology-based approach to the knowledge integration. The approach formulation is presented – by way of example on consumer preferences’ ontology (schematic) composition – designed to identify the auto market structure, and take the coordinated decisions on new model-line development of passenger cars.