Sustainable Marketing Practices Enabled by AI, Gamification, and Metaverse Technologies in Ecotourism
Uttapal Kumar, Joan Lu · 2026
This chapter explores how revolutionary technologies like artificial intelligence (AI), gamification, and the metaverse are shaping sustainable marketing strategies in the tourism industry. As global awareness of sustainability grows, ecotourism has become crucial, promoting the preservation of natural habitats and support for local communities. AI aids in analyzing consumer behavior, allowing for personalized marketing strategies targeting environmentally conscious travelers. Gamification enhances engagement and fosters a sense of community by rewarding sustainable practices among tourists. The metaverse provides immersive experiences of eco-destinations, encouraging conservation initiatives. The chapter emphasizes the need to leverage these technologies for innovative marketing that attracts and educates eco-conscious tourists about their choices&s; impacts. It highlights the importance of ensuring these approaches are balanced and inclusive. Ultimately, integrating AI, gamification, and the metaverse can significantly enhance the appeal and effectiveness of ecotourism, paving the way for a sustainable future in tourism.