Evolution, challenges, and opportunities of AI-generated advertising
Tae Hyun Baek, Eleonora Pantano, Kirk A. Plangger, Jungkeun Kim · International Journal of Advertising · 2026
AI technologies are now deeply integrated into the advertising ecosystem. They encompass large language models (e.g. ChatGPT, Google Gemini), immersive virtual environments, and large-scale data an...