AI-driven client management in personal services: case study from the beauty industry
Kseniia Pereshliuga · InterConf · 2025
This paper looks at how new digital tools are changing everyday life in beauty salons. It focuses on people, not machines - on how stylists, managers, and clients learn to work together when technology becomes part of daily service. The study is based on real salons that started using intelligent systems to organize bookings, store client histories, and collect feedback. The research shows that technology can help only when it stays in the background. When used with care, it makes work calmer, communication clearer, and relationships stronger. It saves time, keeps small details in order, and lets professionals focus again on creativity and personal contact instead of constant administration. The main idea is simple: the beauty industry doesn’t need to become more digital - it needs to become more human through better use of technology. Artificial intelligence can help organize the noise around people so they can truly listen to each other again.