Tutkimus mobiilisovelluksista Suomessa perinteisen sisällön ja ohjelmistoliiketoiminnan ulkopuolelta
Piipponen, Niko · Aaltodoc (Aalto University) · 2013
In the past couple of years, the number of mobile apps and mobile users has been increasing rapidly. This fact has been noted by organizations in various different industries. Increasingly, organizations in various different industries have been publishing mobile apps to better service their customers. Therefore, the objective of this study is to get a better understanding how organizations in Finland are utilizing mobile apps in their business. The study focuses on mobile apps that are beyond conventional content and software business. In addition, we want to find out what is the status between the mobile platforms in Finland. To accomplish this, we conducted a multiple case study. Our data collection included mobile apps from 50 largest organizations in Finland, in which six of them were analysed in a more detailed manner as examples. In addition, we conducted a cross-case analysis that included all the 50 organizations to discover interesting phenomenon related to mobile apps in Finland. Our study introduced criteria for mapping mobile apps into the business model canvas to explore how the mobile apps fit into the business models of organizations. We found out that mobile apps fit into the various building blocks of the business model canvas depending on the type of the business model. In addition, we discovered that the market share of mobile platforms in Finland differs from the mobile platform share of the largest organizations in Finland.