ANALYZING THE IMPORTANCE OF GROUP STRUCTURE IN THE GOOGLE PAGERANK ALGORITHM
Tina Liu · 2004
Google bombs have been used by various groups with different motivations to bring a desired page to the top in a Google search result. Some people bomb other pages for fun, while others may use it to broadcast their thoughts or even advertisements. However, the act creates spam on the search results in Google and may not reflect the views of the general public. Such bombs have been used in the past to attack various prominent web sites, including the White House. With limited number of participants to an attack, the goal is to raise the pagerank of a page as much as possible. We will show in this thesis that the best possible architecture for a Google Bomb is an uncoordinated one. This optimal architecture not only makes an attack extra easy to create, it also make the attack hard to detect due to the lack of interconnections between the participants. The result will be a bunch of “random” pages creating an undesired consequence.