MIR: A TOOL FOR VISUAL PRESENTATION OF WEB ACCESS BEHAVIOR
Vinodkumar P. Kizhakke · 2000
....................................................................................................................... vi CHAPTERS 1. INTRODUCTION ...........................................................................................................1 Internet Marketing and Consumer Behavior................................................................... 1 Graphical Data Analysis ................................................................................................. 2 Motivation and Purpose of This Thesis .......................................................................... 4 2. BACKGROUND AND RELATED WORK...................................................................6 Web Mining.................................................................................................................... 6 Web Content Mining....................................................................................................... 8 Web Usage Mining.............................