Applied Data Mining: Statistical Methods for Business and Industry
Paolo Giudici · Medical Entomology and Zoology · 2003
Preface.1. Introduction.PART I: METHODOLOGY.2. Organisation of the data.3. Exploratory data analysis.4. Computational data mining.5. Statistical data mining.6. Evaluation of data mining methods.PART II: BUSINESS CASES.7. Market basket analysis.8. Web clickstream analysis.9. Profiling website visitors.10. Customer relationship management.11. Credit scoring.12. Forecasting television audience.Bibliography.Index.