Design and Implementation of Network Marketing Platform for Sports Products Based on Web Service
Wang Yu-kuo, Ren Changquan, Xuefeng Luo · 2010
In order to settle the hard problem of sharing and integrating of net resources for sports products enterprises; to realize the efficient docking between internal management of sports products, enterprises and various business activities, and to establish a loosely coupled Web Service integration model through the technology of WSDL, SOAP and XML so as to design a solution plan for the enterprises having dynamic net resources sharing platform. According to the analysis of system design, Web Service Marketing Platform can realize the loosely coupled cooperation, dynamic integration and active integration that generally have excellent encapsulation, openness and integration. The design plan of marketing platform is based on Web Service, build a standardization framework for the internal integration of the enterprises and the information exchange among the enterprises to improve marketing efficiency and reduce operating costs.