Wild west 2.0 : how to protect and restore your online reputation on the untamed social frontier
Michael Fertik, David Thompson · 2010
Contents C H A P T E R 1 : Welcome to the New Digital Frontier 1 C H A P T E R 2 : Your Online Reputation Is Your Reputation 16 C H A P T E R 3 : The Internet Is the New Wild West 30 C H A P T E R 4 : The Forces Driving Online Reputation 44 C H A P T E R 5 : Anonymous Cowards 61 C H A P T E R 6 : Google Gone Wild: The Digital Threat to Reputation 82 C H A P T E R 7 : Why People Attack Each Other Online 100 C H A P T E R 8 : Types of Internet Attacks 123 C H A P T E R 9 : How to Measure Damage to Your Internet Reputation Damage 150 C H A P T E R 1 0 : Your Reputation Road Map and Online Reputation Audit 162 C H A P T E R 1 1 : Getting Proactive: The Best Defense Is a Good Offense 188 C H A P T E R 1 2 : Recovering from Online Smears: Restoring Your Reputation After the Damage Has Been Done 207 C H A P T E R 1 3 : Protect Your Small Business and Your Professional Reputation 234 C H A P T E R 1 4 : Conclusion: Embrace the Internet 249 Glossary 251 Index 255