Meeting the product lifecycle challenge
Edward J Marien · Supply chain management review · 2006
Subtitle: Failure to pay attention to the product lifecycle -- particularly the end of the lifecycle when sales dip and administrative costs soar -- can have a damaging impact on business performance. What's needed is a structured approach that allows you to analyze product at all stages of the lifecycle for maximum sales and profit potential. The techniques offered here can start you moving on a product lifecycle approach that leaves as little as possible so the table.