Research on Tourism E-commerce based on Data Mining
Yan Liu · Advances in engineering research/Advances in Engineering Research · 2015
This paper describes in detail the web data mining technology, analyzes the relationship between the data on the web site to the tourism electronic commerce (including the server log, tourism commodity database, user database, the shopping cart), access to relevant user preference information for tourism commodity.Based on these models, the paper presents recommended strategies for the site registered users, and has had the corresponding formulas for calculating the current user of certain items recommended values and the corresponding recommendation algorithm, and the system can get a recommendation for user.