One-to-One Personalization of Data-Intensive Web Sites
Stefano Ceri, Piero Fraternali, Andrea Maurino, Stefano Paraboschi · 1999
The main purpose of research on the integration of Web Technology with database systems is the delivery of Data-Intensive Web Sites, i.e., Web applications whose primary purpose is to present a large amount of content to a variety of possible users. These sites must offer a generic user the possibility to browse a large collection of data, in a way that fulfills some application-specific goal (e.g., in electronic commerce, showing to each user exactly those goods that he will most likely purchase). Data-Intensive Web Sites are typically generated by means of tools that extract content from large data sources (e.g., catalogs of goods). One important aspect of these tools is their ability to support one-to-one Web delivery, i.e., to give each user the impression of interacting with the application by means of a dedicated interface, specifically tailored to the user's needs and preferences. In this paper, we discuss the requirements for effective one-to-one Web delivery, and then we show ho...