Web-based AR Advertising & Branding for Proton Company
Ashraf Amer Abbas, M. AL-Modwahi, Behrang Parhizkar, Arash Habibi Lashkari · 2012
Advertising and branding are so important in our business world.Web-based AR Advertising & Branding (ARAB) system is going to be developed using web-based augmented reality technology to make advertising and branding more attractive. Augmented reality (AR) is no. 3 of the top 10 technologies in this age, it supports the real environment with synthetic environment to give more details and meaning to the objects in the real word, it takes a real object or space as the foundation and incorporates technologies that add contextual data to deepen a person’s understanding of the object.