SustainTima: a task-oriented text-based conversational AI agent for sustainable fast fashion brands
Elizabeth Pinon Campuzano, Swagata Chakraborty · International Journal of Fashion Design Technology and Education · 2025
Due to the innate associations of fast fashion brands with negative environmental and social impacts, these brands are facing scepticism toward the veracity of their sustainability-related claims. Using IBM’s Watson Assistant program, we have developed SustainTima, an artificially intelligent conversational agent that can provide information about a fast fashion brand’s environmental and social sustainability-related policies and initiatives. This is a task-oriented chatbot which is trained to respond to text-based queries related to a fast fashion brand’s sustainability-related policies and initiatives. Although in a prototype stage, SustainTima paves the path for the sustainable fast fashion brands in using chatbots in mitigating scepticism toward the sustainability-related claims of fast fashion brands.