Navigating Cybersecurity Awareness in the Digital Age: A Study on Nex-Gen Population
Partha Naskar, Biki Digar, S. K. Sajit, Pitu Kundu, Samadrita Ghosh · Productivity Press eBooks · 2025
In the era dominated by digital interconnectedness, the prevalence and relevance of cybersecurity measures have emerged as one of the critical elements in the business horizon. In the rapidly evolving digitalized era, technological innovation has gained momentum with a focus to safeguard and protect digital platform, predominantly aiming for the younger population. At this backdrop, the chapter unfolds diverse aspects of cybersecurity, blockchain roles in cybersecurity with privacy, digital asset protection, cybersecurity and cybersecurity cloud-based financial system and assessment of risk for investment efficient strategies in security. Thus, quite significantly rethinking and restructuring cybersecurity measures and emphasizing in familiarizing the defensive strategies towards fostering a security aware culture in the changing business environment is the call of the hour. The age of digitalization has been prominently marked by continuous change. The study projects the importance of educational institutions and parental participation in influencing cybersecurity behaviors by identifying key domains in which youth display both awareness and susceptibility. The chapter highlights the young population perception and understanding of the present cybersecurity issues for better organizational practices. The research design is exploratory using primary and secondary collection sources through nonprobabilistic convenient sampling techniques. Using a mixed-method approach, the study utilizes quantitative research design with test of reliability, validity, and ANOVA. The demographic data projects a largely young, educated male-dominated sample comprising the student population. The perception data highlights a strong consensus on a cybersecurity awareness, with agreement on the impact of social media for creating a cyber protection platform. Findings reveal that educational institutions and cybersecurity experts should collaborate to develop a security-conscious culture which will strengthen the future generation&s;s resistance to changing cyber threats. The coverage of the paper makes a realistic attempt to project the sophisticated challenges of modern cyber threats and develop effective cybersecurity defensive strategies for securing our ever-changing digital future.