Role of Augmented Reality (AR) in Promoting Media Literacy and Sustainability Awareness: A Mixed Method Approach
S Bhavana, Abhishek Kumar, Bhuvan Unhelkar · Auerbach Publications eBooks · 2025
Augmented reality (AR) has emerged as a transformative tool in education, offering immersive experiences that enhance engagement and understanding across various domains. This study explores the potential of AR in promoting media literacy and sustainability awareness, two critical competencies in the modern information landscape. Through a mixed-methods approach, the research investigates how AR interventions can improve individuals&s; ability to critically assess media content while simultaneously raising awareness about environmental sustainability. The study employs pre- and post-test evaluations, focus groups, and user interaction data to measure changes in media literacy and sustainability awareness among participants exposed to AR-based educational content. Findings indicate that AR significantly enhances media literacy by enabling users to better identify fake news, understand media bias, and critically evaluate information sources. The implications of these findings suggest that AR is not only a powerful tool for enhancing media literacy and sustainability awareness but also a catalyst for promoting informed, responsible, and proactive citizenship in the digital age.