Decoding the Connection: Viewer Experience and Video Quality through Human-Centered Constructs
Umair Rehman, Syed Farasat Ali, Elyssa Chung, Edwin Leung · ACM Transactions on Applied Perception · 2025
This research explores the impact of video quality on viewer experience (VX) in the digital age. Videos are ubiquitous in our lives, yet our understanding of how quality variations affect satisfaction and engagement remains limited. By introducing a one-to-many relationship between Quality of Service (QoS) and Quality of Experience (QoE), the study aims to provide practical and deeper insights for content creators and streaming platforms that contemporary subjective metrics cannot provide. It introduces the concept of VX, a novel extension of the QoE, to better capture the complexities of human response to multimedia content. The research combines qualitative and quantitative methods, utilizing established quality assessment frameworks like SSIMplus. Through a combination of statistical and thematic explorations, we provide the basis of a novel framework that has real-world implications for enhancing user satisfaction and the overall quality of video-based content in an increasingly digital world.