Exploration of power marketing strategies for grid enterprises under the background of carbon peak and carbon neutrality
Jie Shen, Xiao Hong Rong, Minmin Xu · IET conference proceedings. · 2025
Against the backdrop of carbon peak and carbon neutrality goals, power grid enterprises are facing unprecedented transformation pressure and development opportunities. As a key path to enhance the competitiveness of enterprises, the integration of operation and distribution, combined with the development of new energy and energy-saving and emission reduction measures, has become the core direction for power grid enterprises to formulate power marketing strategies. This article delves into the impact of electricity marketing on power grid enterprises under the integration of operation and distribution, and proposes optimization strategies. The practical achievements of power grid enterprises in new energy and energy conservation and emission reduction are demonstrated through examples, providing useful references for the green and low-carbon development of the industry.