VR/AR (Virtual Reality/Augmented Reality)
Jeffrey A. Okun, Susan Zwerman, Susan Thurmond O'Neal · 2025
Chapter 11 explores Virtual Reality (VR) and Augmented Reality (AR), detailing the process from setup to execution – from previs and production to postproduction, including the editorial phase. It includes dedicated sections on head-mounted and handheld displays, as well as an examination of immersive experiences using hemispheres and domes, with a focus on how gaming mechanics enhance these projects. The chapter also covers both enterprise applications and narrative storytelling, offering informed speculation on the future of VR and AR. It delves into immersive experiences powered by VR and AR technologies, highlighting the roles of visual effects, artificial intelligence, and content creation. The challenges of delivering these experiences are examined, with a look at the future of immersive technology in the chapter’s conclusion.