AdGenius: An AI-Powered Platform for Ad Deployment and Distribution
Shreyas Kulkarni, Pooja Tambe, Sagar Bhilaji Shinde, Vivek Chaudhari, Harsh Mawalkar, Vighnesh Kadam · 2025
In the rapidly evolving landscape of digital marketing, advertisers face the challenge of delivering personalized, high-performing content at scale. This paper introduces AdGenius: An AI-Powered Platform for Ad Deployment and Distribution, developed to streamline and automate the advertising workflow using cutting-edge technologies. AdGenius integrates machine learning, natural language processing (NLP), and real-time bidding to intelligently manage ad creation, targeting, and delivery across platforms. A key feature of the system is its text-to-video generation module, which transforms written scripts into engaging video ads using generative AI. The platform is built with React.js, Tailwind CSS, and powerful AI APIs, offering a smooth user experience and scalable infrastructure. AdGenius also includes tools for audience segmentation, content optimization, and performance tracking, enabling data-driven decision-making for advertisers. Through implementation and testing, the system demonstrated improvements in engagement rates, cost-efficiency, and Return on Ad Spend (ROAS). This paper focuses on the practical development of the platform, showing how intelligent automation can simplify and enhance modern digital advertising.