Bridging User Dynamic Preferences: A Unified Bridge-Based Diffusion Model for Next POI Recommendation
Jiankai Zuo, Zhou Yao, Yaying Zhang · IEEE Transactions on Big Data · 2025
Next POI recommendation plays a crucial role in delivering personalized location-based services, but it faces significant challenges in capturing complex user behavior and adapting to dynamic interest distributions. Most methods often provide insufficient modeling of implicit features in user trajectories, such as directional transitions and latent edge relationships, which are essential for understanding user behavior. Moreover, existing diffusion models, constrained by Gaussian priors, struggle to handle the diverse and evolving nature of user preferences. The lack of a unified scheduling for noise and sampling also limits the flexibility of diffusion models. In this paper, we propose a Unified Bridge-based Diffusion model (UB-Diff) for the next POI recommendation. UB-Diff incorporates a direction-aware POI transition graph learning, which jointly captures spatio-temporal and directional features. To overcome the limitations of Gaussian priors, we introduce a bridge-based diffusion POI generative model. It can achieve distribution translation from the user's historical distribution to the target distribution by learning a bridge to associate user behavior with POI recommendation, adapting to dynamic user interests. In the end, we design a novel intermediate function to unify the diffusion process, enabling precise control over noise scheduling and modular optimization. Extensive experiments on five real-world datasets demonstrate the superiority of UB-Diff over advanced baseline methods. Our code is available athttps://github.com/JKZuo/UBDiff.